Who Makes Genesis Cars?

Genesis cars are made by Hyundai Motor Group, a South Korean automotive brand. In 2015, Hyundai released its first stand-alone Genesis car model, the Genesis G90, aimed to compete with established luxury brands like BMW, Mercedes-Benz, and Audi.

Where Are Genesis Cars Made?

Genesis cars are manufactured in Ulsan, South Korea, and designed in Rüsselsheim, Germany, Irvine, California, and Namyang, South Korea. The Genesis Motor Company leverages a global production network to serve consumers around the world.

While Germany, Korea, and the United States are the primary locations for designing, producing, and manufacturing Genesis car models, they are marketed, sold, and driven in many more places around the world.

Marketing efforts for Genesis vehicles are currently underway in:

• South Korea
• China
• The Middle East
• Russia
• Canada
• Australia
• United States
• Europe
• The rest of Asia

The specific location where your Genesis car was made depends on the model and market. The information is usually available on the car’s identification plate or through the dealer.

Genesis Brand Overview

Owner	Hyundai Motor Group
Founded	2015
Headquarters	Seoul, South Korea
Industry	Automotive
Website	https://www.genesis.com/us/en/

Genesis Cars Owner History

The history of the Genesis car brand is intertwined with the broader journey of Hyundai Motor Group. Founded in 1967, Hyundai established a reputation for reliable and affordable cars. However, the vision for a luxury brand began to take shape in the early 2000s.

In the beginning, there was internal debate about whether to sell the Genesis as a Hyundai or to launch a new brand for it. The first Genesis concept model was introduced at the 2007 New York International Auto Show, designated as the BH model. In 2008, Hyundai marketed it worldwide (except in Europe) as a premium sports sedan under the Hyundai brand.

After recognizing the potential for a distinct brand identity, Hyundai launched Genesis Motor as a standalone brand in 2015 with the G90 model. In 2017, the G80 was introduced as a mid-size luxury sedan to compete with established luxury brands like BMW, Mercedes-Benz, Audi, and Lexus.

Since then, Genesis Motor Company has expanded its lineup of cars and crossover SUV models, and built a strong reputation for innovation, design, and customer satisfaction.

What Kind of Cars Does Genesis Make?

Genesis makes sedans, SUVs, and EVs to cater to the diverse needs of the luxury car market.

• Sedans: The G70 offers a sporty driving experience, while the G80 and G90 provide spaciousness and comfort for executive needs.
• SUVs: The GV70 and GV80 are popular choices for their blend of luxury, performance, and practicality.
• EVs: The GV60, a fully electric SUV, represents their foray into the EV (electric vehicle) market. The G70 and G80 also have an electrified version.

This lineup allows you to choose the perfect Genesis car or SUV based on your budget, desired features, and driving style.

Is Genesis a Good Car Brand?

Genesis is a good car brand that offers high-quality luxury vehicles at competitive prices. Genesis car models are known for their elegant design, smooth performance, and advanced features. 

Genesis vehicles also have a high customer satisfaction rating and long warranty coverage with a 10-year/100,000-mile Powertrain Limited warranty and Bumper-to-Bumper coverage for five years or 60,000 miles.

However, Genesis has a limited dealer network and model lineup compared to other luxury brands. Evaluating whether Genesis is a “good” brand for you depends on your individual priorities and expectations.

Here’s a breakdown of the pros and cons:

Pros:

• Value: Offers competitive pricing compared to established luxury brands.
• Performance: Delivers a refined driving experience with powerful engines and advanced technologies like electrified vehicles.
• Design: Stylish and modern aesthetics that appeal to discerning buyers.
• Warranty: Generous warranty coverage provides peace of mind.
• Customer service: Renowned for its excellent customer service and ownership experience.

Cons:

• Brand recognition: Not as widely recognized as established luxury brands.
• Resale value: Resale value tends to be lower compared to some competitors like Mercedes-Benz and Lexus.
• Limited model range: Offers fewer models compared to other established brands.

Ultimately, researching specific models, comparing features and performance ratings, reading reviews, and test driving various Genesis cars and SUVs will help you decide if the Genesis brand aligns with your expectations.

Explore More Car Manufacturers

Now that you know more about who makes Genesis cars, where they are manufactured, the kind of cars Genesis makes, and their quality, you may want to compare Genesis to other automotive manufacturers.

Browse the automotive maker guides to research popular brands and find information on a specific company.